Friends are Family
Quaker Gardens

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This residential community for seniors wanted a marketing video that would communicate its warmth as well as its key selling point: life-time care that responds to the changing physical condition of its members.

After developing and analyzing what the client wanted its audience to know, feel and do, Susan used the concept of "a letter home" to communicate the facts while appealing to the emotions of prospective residents and their families.

The resulting warm, reassuring and informative video not only achieved the client's objectives, it also won an ITVA-LA/OC Silver Angel award.

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